Customer experience and the emergence of social as a service channel

Learning from the IPC Media Consumer Journey: The Customer Experience and the Emergence of Social as a Service Channel

1) Learn how service effects the larger brand, how every department has a responsibility to the customer and how leading organisations are embracing social as a service channel.

2) From zero to advocacy: the IPC Media Consumer Journey

This was a presentation by Nanik Mirpuri, MD of Bluewolf UK and Simon Denny, Affiliate Director, IPC Media.